At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!Position Overview:We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!Key Responsibilities:Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.Oversee and manage the customer content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.Manage the content calendar for the Observability Expand Demand Generation team.Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platformsBuild a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative contentDevelop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developmentsLeverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.Align messaging of demand gen content with company best practices, personas, and overall brand guidelinesResearches and recommends personalized content opportunities for existing customer segmentsReviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelinesConduct thorough fact-checking and research to ensure accuracy and credibility of contentFluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolvingCollaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launchesMonitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIsStays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.Qualifications:Bachelor’s degree in English, Marketing, Communications, or related field5+ years of experience as a copywriter, digital focus a plusProven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environmentFamiliarity with Generative AI tools for scalable content creationExcellent written and verbal communication skills with a strong attention to detailUnderstanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plusStrong leadership and project management skills, with the ability to manage multiple projects simultaneouslyBackground in IT software a plusSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.All applications are treated in accordance with the SolarWinds Privacy Notice:
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